Guidelines for participation in FB Challenges, Groups, ETC
When we go online we may see Challenges of different kinds. We will see groups and others all meant to create communities of like minded persons. Often persons do not understand how to operate and either end up being kicked out of the group, off the Challenge and so on, mainly because the rules are not followed and secondly infuriation of the other members who are making significant contributions to the community. So listed below are some guidelines to follow to enrich your presence as well as the other members’ in these online gatherings, especially FB Challenge.
What is a Challenge?
The word challenge as used here is a verb and means to invite someone to engage in a contest. Obviously, there are different types of challenges but for this purpose we are dealing with FB Challenge, organized by a FB user. So we are really dealing with those that invite you to increase your engagements on your fan page.
The reason for setting up the challenge in the first place is to assist like minded individuals (business persons, marketers) to get engagements on their FB pages, meaning the number of persons who like, comment and share content on the pages. This is the general principle governing this activity.
The person who sets up the challenge will set the rules which will be clearly outlined. All persons joining the challenge must read, agree and abide by these rules laid down (not just some persons, all persons).
For example, if you are asked to tag your page in the comment section then that is what is required and not your link which would bring up the image of the page and makes the comment thread appears messy.
What is Engagement?
Usually this takes place in three ways – like, comment, share and these buttons are found under each piece of content. Simply put, this is when you ‘like’ a page, an image, a post or other content. When you make a comment on someone’s content (image, quote, video, etc) it’s another form of engagement. When you share content, meaning sending the content to your timeline, your fan page, to a group or to a friend’s timeline, you have shared the content. All the activities described are called engagements.
This is how you are going to engage with the contents on the pages on the Challenge:
Make sure you have a page that is up-to-date with images and text or video so that other members can view, like, comment and share.
Add a message in the comment section and then tag your page to the message. Example, “Hi everyone, it’s good to be here @1sureprofit” (@1sureprofit is the tag for the FB page and when moused over brings up the image of the page). From here the other members can click on the tag which takes them straight to the page.
When you have entered your tagged message, there will be others below you depending on the time of day that you begin to participate (there are different time zones). Read the other messages, ‘like’ them if you find them interesting. However, the easiest way is to do it one at a time.
Go to the message below yours. Click on the page tag. This will take you to the person’s page. When you get there, you can do a number of things. If you have not yet done so, you may click on their ‘like’ button to like the page. If allowed, you can then write a message which in most cases will be posted to the left hand sidebar. This message could be “new like on your page @1sureprofit”. When the page owner or administrator sees this they will ‘return’ the like by clicking on the @1sureprofit tag and ‘like’ that page. Now, if within a few days, you do not see a return like to your page, you may send the page owner or administrator a message to remind them that you have liked their page (it is impolite to ask for a like in return but some persons do).
While still on the page, you can ‘like’ whatever image appeals to you, whatever written content appeals to you or whatever videos appeal to you. You would also do the same with the comments. Usually we ask for quality comments but here it depends on the content before you. It would be polite to leave a comment on the content you have viewed on the page. Next is sharing. If the content is compelling to you or interests you enough, you can share it. The page owner would be most grateful for this. You can share the content in a group, on your own page(s), on your own timeline, on a friend’s timeline, in a private message. Do as many of these activities as possible, on the page.
When you have done this, go back to the Challenge and click on the ‘reply’ button and say exactly what you did on the page you have just left. Example – “new like on your page, commented and shared @1sureprofit”. Notice that the comments you make in the reply section are also tagged. In this way, the page owner will we able to click the tag and go to your page and do like what you have done on their page (reciprocate). Get it now?
The next thing you are going to do is to click on the next tagged page and do the engagements as described above, then go back to the Challenge and click the reply button on the tagged page you have just engaged with. Comment as shown in the example above.
You will do this for each page in the comment thread and bear in mind at all times, the rules laid down. If this is followed correctly and each person plays their part consistently there will be a noticeable difference with the engagements on each other’s page. This is why it is important to be honest, consistent and reliable.
Now it is important to pay attention to the notices on your page. Facebook will notify you of who has liked, commented and shared your content. The first thing you would want to do is to thank persons for liking your content (if you are allowed to do so). Next, respond to those who have made comments and thank those who have shared the content.
A lot of persons ignore this part of the process. However, it is crucial that this be done as it is critical to engagements that you seek. Persons will feel more appreciated when they are engaged with in this manner as they know that their content is providing value to someone. In the comments, it would be a good idea to ask open ended questions and leave open ended statements so that others may join in the conversation or the owner can respond to you more than once, extending the conversation thread. This is enriched engagements on your page and is very valuable to attract more likes, sign ups, optins and leads. Remember always that this is a numbers game and the greater the number, the greater is the possibility for conversion (whatever that is to you) and ROI. So you want to pay attention to this part and follow up with your followers who have made comments.
Remember, this is not a Fan Page Friday. You must engage with quality content so you can grow online. You are a part of a community from which you learn as well as share with each other. You develop friendships with meaningful friends. These persons become your go to persons when you have difficulties because you are in a place with different types of persons from different back grounds and with varying levels of experience, exposure and success. You don’t want to waste an opportunity like this now do you? It would be a courtesy to the other community members if you would let them know when you are going to be away for extended periods of time such as hospital, vacation and so on. This would be appreciated.
Why are the Engagements Important to Your Page?
• You want to grow your business using Facebook
• You feel overwhelmed and don’t know where to start
• Your Facebook likes are growing slowly, if not at all
• You don’t know what to post in order to get the right results
• You don’t know how to build up that much needed level of engagement with your audience
How Should You Treat With “Older” Members of the Challenge? (Those members who have started with the Challenge)
Many persons would want to believe that the persons who have been engaging with their content everyday and remain in the FB Challenge after each ‘cycle’ are “old” members and therefore might want to pay scant regard to them. This is very wrong and a wrong premise to develop. The “older” members of the Challenge are the foundation of the event and provide a stabilizing force. Without the “older” members, newer ones can get the impression that the Challenge is not successful, it is stale, it is irrelevant. Therefore, you would want to encourage and motivate the “older” ones as you would do for the newer ones. What I am saying is to treat all members with the same level of courtesy and respect!
The newer members provide new blood, new thinking and increase the level of participation thereby increasing the level of engagements which benefits everyone. They are to be courted and trained by the administrator of the Challenge as well as the more experienced members. This is a numbers game, remember this always.
This is a space which makes it easy to connect with specific sets of persons, such as family, team members, co-workers, like minded individuals. Groups are dedicated to spaces where you can share updates, photos or documents and message other group members. You can also select one of three privacy options for each group created – public, closed or secret.
Again, if you are a member of a group, you need to follow the rules laid down. Depending on the nature of the group, there might be postings from the administrator only, providing updates to the general membership. This is sometimes pinned to the top of the page. The comment section below this post is to facilitate feedback and general discussion based on the post. It is therefore not recommended to post your links in the comment thread.
HOME BUSINESS SELECTION
ACE GROUP FOR SHARE
If the group is a general one which facilitates promotion of your business then post your links and images but at the same time you do not want to annoy the other members by being ‘spammy’. The best suggestion here is to post three times for the day and not in succession either. Depending on the amount of members and the level of activity taking place your post gets shifted down with each new post so this is why you need to post more than once so that it can be seen by being at the top. For further guidelines on using FB Groups, go here.
If it is a group that you just joined, it would be a good idea to become familiar with the other members, develop relationships with them by engaging with their content so that your content can be similarly treated. You should be at a level where you become concerned if you have not seen any engagements from a particular member for a couple of days. Contact the member privately and inquire why this is so. Some members really appreciate this as it informs them that persons are really interested in their content.
Facebook Fan Page Friday
What is This?
It is simply a way of getting persons to share a link to their business page or other page that they would recommend, with others who may be interested in “liking” that particular page. It is also useful for persons who might want to follow other businesses.
This works by a business page posting on a Friday morning, inviting others to share a link to their fan page, usually from their profile and not from their business page. The comment thread would be extended and enable persons to share their Facebook page and see what others are posting. You can then check them out and “like” the ones in which you are interested.
There are rules here as well and these are simple and laid out on the top of the page itself.
• Usually you are asked to post from your personal profile and not from your business. The reason for this is to allow for persons to see the person behind the business, leading to a deeper connection.
• You are required to post your link only once!
• This is optional. You can write a little about what you do and what can be expected from your updates
For more information on Facebook Fan Page Friday, go here.
So there you have it. Hope that this helps in some ways to improve participation in the FB Challenges, especially. Please share your comments with me. If there is anything you don’t agree with, please let me know as well as share other insights that you might have in approaching these community events on Facebook and which might help to update this post.