Tips on Good Advertisement Headlines
What is an advertisement?
An advertisement is a non-personal, public communication about causes, goods and services, ideas, organizations, people and places through various means including the internet.
An advertisement is basically salesmanship in print (John E. Kennedy, 1864-1928)
Now, having got that out of the way, there can be no denying the fact that the success of an advertising campaign lies in the headline, for the most part. This should be so thoughtfully done that it attracts readers’ attention and prompts them to read the rest of the advertisement. When deciding on the headline for the ad, it should be catchy and have punchy points.
Catchy headlines would catch the attention of the prospect. Words in the headline could also be used as tags and should give an indication of the content that follows. If for example, a company is selling affordable household appliance, the headline for such an ad could be ‘Long lasting appliance for less’. This will almost surely attracts the right customer who is in the market for long lasting and low cost household appliance. If the prospective customer belongs to a group or category interested in decorating their houses with beautiful appliance but not concerned about the price, then the headline must reflects this as well. If the product can be used by both men and women that should be mentioned in the title, as to do otherwise could cause you to lose out on potential customers.