Using Facebook for Business
In looking at using Facebook for business, we first need to consider these statics (current to November, 2013)
There are 1.19 billion active users on Facebook worldwide. Of these, over 720 million log on daily. In terms of mobile users, there are 874 million of them.
The most common age demographic is 25 – 34 and represents over 29% of users. Which of the genders use Facebook the most? Females representing 53% while males represent 47%. When is the best time to drive traffic to your sites? It is reported that the highest traffic occurs mid-week between 1:00 – 3:00 p.m. On Thursdays and Fridays, engagement is 18% higher and the average time spent on Facebook is 20 minutes. A lot of marketers are using Facebook for business and this represents some 47% of them.