Using Autoresponders to generate Leads

Using Autoresponders to generate Leads

Did you know that autoresponders are one of the most important tools in your marketing arsenal if you are


doing business online? Yes, it is and infact the only other thing that is more important is your opt-in list. Please note, all the autoresponders start out without a list, you are responsible for filling it up with a list. Until your autoresponder mailing list starts filling up with names and addresses, it does not exist.

The new marketing is free marketing and this is the quickest and easiest way to build your list – give away free things. Some marketers will indicate that this is a waste of your time, but this relates to those who already have a list of hundreds of people to whom they can mail. If you don’t have this then it is it not a waste of time and this is the way to start building one. You would simply use advertisements to drive the promotion of your free offers. However, if you use paid advertisements, do not think of it as a waste of money but rather an investment in your future earnings.

Some of the things you can give away include:
 Ezines
 Reports
 eBooks
 Access to membership sites
 and any other that you can think of

The objective of this exercise is to encourage persons to sign up for your free offers, thereby agreeing to receive email messages from you in the future. This will be a win-win situation for everyone concerned. However, you get the lion’s share of the deal. Your prospective customers give you their names and their email addresses and the permission to send them an email message in the future.

If done correctly, you will actually receive more than that, in that the free offers that you give away should also be used to generate interest in your products or services. Although it might just be an affiliate link for products or services relating to the topic of your free offer, it is a way by which to earn an income. When you send future emails, you can promote your products or services again. In doing so, make sure that the information that you are sending is of a high quality and of value to the persons in your email list or they will opt out like flies.

Be sure to use every opportunity presented to you on the internet to market your products or services. You have the opportunity to earn money from the free offers that you create; you also have the opportunity to earn money when you send a ‘thank you’ email message after someone has requested the free offer. The opportunity to earn an income also presents itself each time an autoresponder message is sent out to your list in the future.

Don’t waste these moments, don’t waste these opportunities. Put it all on autopilot by using an autoresponder. Despite what you might have heard, autoresponders (both free and paid) are there to help you keep in touch with your customers, clients, prospects and to create leads that you can use to your advantage. Get one today.

Vinton Samms

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